Leading ABA Software Provider CentralReach Names Health Tech Veteran, Cheryl Michael as Chief Product Officer

Wednesday, January 23, 2019

CentralReach, a leading provider of EHR and practice management solutions that enable Applied Behavior Analysis (ABA) clinicians and educators to produce superior outcomes for people with autism and related disorders, announced the addition of Cheryl Michael as Chief Product Officer to the CentralReach leadership team. This announcement comes at a time when the company is heavily investing in its product, organization and offerings to serve its mission of providing the end-to-end software and services platform that ABA professionals need to succeed.

As the newest member of CentralReach’s leadership team, Michael brings over 18 years of healthcare experience, most recently as EVP of Product Management and Engineering at Envera Health. Her experience optimizing product management practices and delivering innovative healthcare technology solutions will play a key role in advancing CentralReach’s mission to provide the end-to-end platform of software and services that help our customers produce superior outcomes for their clients and further solidify CentralReach’s position as a leader in the ABA market.

“I’m thrilled to welcome Cheryl to the leadership team,” said CEO of CentralReach, Chris Sullens. “Cheryl brings an incredibly unique combination of skills and experiences that will support us through this extraordinary period of growth and set us on a path of continued product excellence. In a capacity constrained market like that of autism – only 30,000 Board Certified Behavior Analysts (BCBAs) available to address the needs of the millions of people currently diagnosed on the autism spectrum – clinicians need to be armed with the right tools and services to get more kids in the door faster. With Cheryl on board, we are better equipped to increase the size of our product team, mature our product development processes and accelerate development velocity so that we can better serve the needs of our customers.”

This announcement comes on the tails of other investments to the product organization. Most recently, Dave Stevens stepped into the role of Senior Director of Product Management and is currently leading the charge in advancing the company’s clinical offerings. Prior to CentralReach, Stevens ran Chartlytics, the best-in-class precision data measurement and advanced analytics technology that was acquired by CentralReach in May 2018. Chris Bruckner was also added to the team as the Product Owner of CR Practice Management and brings more than nine years of experience in revenue cycle management (RCM) to the table. The team has also added two new senior user experience designers to enhance the platform’s already easy-to-use experience.

These hires will support the many product launches and enhancements planned for 2019, including the recently introduced CR Insights analytics module – a new business intelligence solution that provides advanced reporting and industry benchmarking to drive operational, financial and clinical results to keep customers moving in the right direction. Other planned solutions include the introduction of CR Institute, a centralized hub of industry-leading content and courses backed by the 20 BCBA staff employed by CentralReach that support BCBAs in their ongoing commitment to continuing education, software training, professional credentialing and more.

About CentralReach

CentralReach is a leading provider of end-to-end practice management and clinical solutions that enable applied behavior analysis (ABA) clinicians and educators to produce superior outcomes for people with autism. The company is revolutionizing the ABA space with cutting-edge solutions including precision teaching, clinical data collection, scheduling, billing, learning management, fully digital evidence-based programming and more. Trusted by more than 80,000 clinicians and educators, CentralReach is committed to ongoing product improvement, market-leading industry expertise, world-class client satisfaction, and support of the ABA community to propel industry practitioners into a new era of excellence. For more information, please visit centralreach.com or follow us on LinkedIn, Facebook, and, Twitter @CentralReach.