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Pedro Perdomo

Pedro Perdomo

Pinpoint Targeting

Written by Rick Kubina Let’s say you want behavior change. The change can involve absolutely anything. Eating less double stuffed Oreo’s, reducing/eliminating swearing when watching your sporting event in public,…

The Power of Knowledge

Written by Rick Kubina Francis Bacon said “Knowledge is power.” How true! But how do we up our knowledge to gain the power for change? Let’s look at two concepts,…