Pinpoint Targeting
Written by Rick Kubina Let’s say you want behavior change. The change can involve absolutely anything. Eating less double stuffed Oreo’s, reducing/eliminating swearing when watching your sporting event in public, saying more kind words to children you babysit, or ANY behavior change target. Before we can address what you would do to make your goal…
Read MoreA Homage to Og
Written by Rick Kubina What powers Chartlytics? Precision Teaching. And where did Precision Teaching come from? Ogden R. Lindsley (1922-2004). Before Og became the bow-tied, charming, creative force that brought the world amazing discoveries, he toiled away as an undergraduate and graduate student. But what a student! He earned his Bachelor’s and Master’s degree from…
Read MoreThe Power of Knowledge
Written by Rick Kubina Francis Bacon said “Knowledge is power.” How true! But how do we up our knowledge to gain the power for change? Let’s look at two concepts, information and knowledge. Information refers to ideas, operations, numbers, facts, groups of facts, and so forth. From schools to the corporate world, when someone doesn’t…
Read MoreHow bizarre: The story of outliers
Written by Rick Kubina Malcolm Gladwell wrote a book on the subject. Statisticians tell us they are a mistake. And a brewing company claims it as their namesake. You guessed it, we are talking about those strange things we call outliers. The term “outlier” has different meanings depending on who does the defining. In statistics,…
Read MoreDo You Know Bounce? Understanding Behavior Through Performance Frequencies
Written by Rick Kubina Recently, I wrote about three features the world needs when understanding behavior change: celeration, bounce (variability), and outliers. We now turn our attention to bounce. Variability refers to measured behavior which occurs at different frequencies across time. Precision Teachers used the term “bounce” because the performance frequencies bounce around on the…
Read MoreThe Power of Standard Celeration Metrics
By Dr. Rick Kubina, BCBA-D | CentralReach Director of Research Many clinical professionals have adopted a data-driven approach. “Data-driven” means what it implies, using data to inform instructional practices (not having Data from Star Trek drive you around like Miss Daisy). Successful practices incorporate data-driven methods throughout their culture. Data-driven also holds practitioners engage…
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