Samantha Goldman brings 15 years of experience leading marketing organizations and driving growth across healthcare, financial services, and enterprise SaaS. Goldman will be responsible for guiding CentralReach’s marketing strategy and overseeing all brand, product marketing, communications, and growth marketing efforts to expand the company’s impact across the autism and IDD care continuum. Prior to joining CentralReach, Goldman served as Chief Marketing Officer at both Mural and Even, where she led company-wide marketing transformations, elevated brand positioning, and built scalable go-to-market engines across B2B and B2B2C audiences. Earlier in her career, Goldman held senior marketing roles at Lyft and Castlight Health, where she drove enterprise healthcare go-to-market strategies and partnered with payers, providers, and employers to improve access, engagement, and outcomes for diverse patient populations.