CentralReach Announces Rebrand of Acquired ABA Software, Pathfinder, to CR Essentials

Pompano Beach, Florida – September 16, 2019 – CentralReach, a leading provider of electronic health record (EHR) and practice management solutions that enable Applied Behavior Analysis (ABA) clinicians and educators to produce superior outcomes for people with autism and related disorders, today announced the rebrand and relaunch of one of its recently acquired end-to-end practice management and clinical solutions, Pathfinder Health Innovations, to CentralReach Essentials or informally, CR Essentials.

The relaunch of Pathfinder’s end-to-end solution designed for small and medium-sized practices (SMBs) comes at a time when the ABA market has seen an increase in the number of SMBs entering the space, with nearly 90% of organizations falling into this segment. As these organizations establish themselves competitively, they have similar needs but different operational processes than their enterprise counterparts and thus, require software tailored to those processes to effectively scale. The new CR Essentials user interface is designed to provide them with an easy-to-learn, easy-to-use solution with out-of-the-box best practice workflows to help them create efficiencies within their organization faster which ultimately allows them to improve both their bottom line and the quality of client care they can deliver.

CR Essentials will exist alongside CentralReach’s current enterprise platform, which is designed for larger, multi-location organizations that have more complex operational needs. While improving ease of use and reducing staff ramp time is important to organizations of all sizes, these enterprise organizations need additional tools to support their scale and growth, such as advanced reporting and analytics, API integration to 3rd parties and sophisticated, multi-location scheduling solutions for the hundreds or thousands of behavior technicians they employ. By dedicating resources to providing the right functionality and user experience to each segment of the market while offering a seamless way for clients to migrate from the Essentials to the enterprise platform, CentralReach allows organizations to make the right platform choice for their current stage of growth while ensuring that they never outgrow the platform as they increase in size and sophistication.

“Given the highly fragmented nature of the autism services market, one size does not fit all, and we are the only provider in the space that has the funding, team and resources to fully address the needs of all segments of the market,” said CentralReach CEO, Chris Sullens. “In addition to our 300 enterprise clients, we have over 700 small and medium-sized practices in the CentralReach family and are quite familiar with the challenges these organizations face. In particular, quickly onboarding staff, setting up payor relationships and optimizing scheduling workflow to maximize reimbursement levels is critical to early success for small businesses in this market. Our two-platform strategy allows us to dedicate product development teams and resources to the unique needs of each market segment, enabling us to evolve CR Essentials to meet the needs of our smaller organizations, while allowing our enterprise solution to stay focused on the needs of larger organizations. More importantly, we can bring value-added services, like our CR BillMax 3rd party billing solution and CR Institute content, staff training and programming offerings to CR Essentials users which further enable them to efficiently operate their business while focusing the bulk of their time on improving outcomes for their clients. With the addition of CR Essentials, we are doubling down on our mission to help clinicians produce superior outcomes for people with autism by providing the right platform to the right customer based on their needs, size and growth stage. ABA organizations can come to one place for all their software needs and that place is CentralReach.”

“When Pathfinder and CentralReach joined forces earlier this year, we knew that the next chapter in our combined organization was going to be an exciting one for our existing and future customers,” commented Tina Youngblood, former CEO of Pathfinder Health Innovations now serving as General Manager of CR Essentials. “With a majority of the organizations in the ABA space in the small and medium category, the ability to dedicate our focus and resources on the needs of this segment while allowing for a seamless migration path to CentralReach’s enterprise platform will allow us to serve this segment in a way that others cannot.”

CR Essentials is just the latest new solution that CentralReach has brought to market in the past twelve months. In the past 12 months, the company has introduced 5 new products and services including its powerful business intelligence and analytics solution, CR Insights and its expert managed billing services, BillMax Services.

About CentralReach

CentralReach is a leading provider of end-to-end practice management and clinical solutions that enable applied behavior analysis (ABA) clinicians and educators to produce superior outcomes for people with autism. The company is revolutionizing the ABA space with cutting-edge solutions including precision teaching, clinical data collection, scheduling, billing, learning management, fully digital evidence-based programming and more. Trusted by more than 85,000 clinicians and educators, CentralReach is committed to ongoing product improvement, market-leading industry expertise, world-class client satisfaction, and support of the ABA community to propel industry practitioners into a new era of excellence. For more information, please visit centralreach.com or follow us on LinkedIn, Facebook, and, Twitter @CentralReach.

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